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Steven Litt

Steven Litt is a marketing strategist, business manager, teacher, seminar leader and public speaker, with a B.Sc. and M.B.A. from Queens University.

Living in Toronto; a past resident of Hamilton, Ottawa, Wisconsin, and Mississauga.

Also a dad, an okay card player (not necessarily when money is at stake), a fair martial artist (though not fluid enough by half), a poor ice hockey player (possessing a hard shot that’s too inaccurate to be effective).

Though free of a criminal record, his golf shots can defy the laws of physics, occasionally turning midair by MORE THAN 90 degrees (there are slices, then there are SLICES).

Passions: art, museums, architecture, go-karts, ziplines, table tennis, cycling, foreign films. A few fine lagers, cabernets, single malts.

Steven avidly follows consumer trends & all anything to do with strategy (business, battle or sports strategy, etc).

Connect according to your type of inquiry, or cyber-stalk the blog [strategysteven.com] or follow him on twitter [ @strategysteven ]

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Sept 2010
Benefits of Being a Mentor- interview by Neil Jain of Money Life Skills
http://www.youtube.com/watch?v=BEHpWX0hOt4

June 1 CTV Interview by Jennifer Burke after Outside Firms Hired 'Rough Road Ahead at RIM'
http://www.youtube.com/watch?v=jo1AL_E02jI

June 29 CTV interview by Jennifer Ward on RIM strategy 'The Future of RIM'
http://www.youtube.com/watch?v=JCiNPZZVsXc

Tweets

Tweets

Profile
- awesome!- via Alan Cross Father's Day Special: Brilliant Music-Themed Man Caves http://t.co/Whzbpa29Xi via @alancross
  
  Jun 16, 13 from Tweet Button Reply, Retweet, Favorite
- Dontcha just hear Elvis? "Return to sender!" Spanish town mails dog poo back to owners http://t.co/ffHAD1JNGN
  
  Jun 15, 13 from Tweet Button Reply, Retweet, Favorite
- classy! Drunk Women 'Made Boy, 10, Drive Them Home' http://t.co/m8HDxOuce5
  
  Jun 15, 13 from Tweet Button Reply, Retweet, Favorite
- Barebones 'Valderlyle'- Matt & a few thsd amateurs; know ev word, but offkey like me: The National NXNE: http://t.co/fncaQjgK5H via @youtube
  
  Jun 15, 13 from Tweet Button Reply, Retweet, Favorite
- RT @Cmdr_Hadfield: Office pack-up - before picture. This @NatGeo Moon poster was above my bed growing up. Reminds and inspires me. http://t…
  
  Jun 15, 13 from web Reply, Retweet, Favorite
- via Alan Cross: LowBudget: Choreography, Camera Res, Sets, Talent. The Result? Priceless. Hero&Leander http://t.co/roRynfUD21 via @alancross
  
  Jun 15, 13 from Tweet Button Reply, Retweet, Favorite
- The National last night: GR8! Matt B wandered & sang from the crowd. Evg ended with Matt & fans doing an all-acoustic 'Vanderlyle'. Unfrgtbl
  
  Jun 15, 13 from web Reply, Retweet, Favorite
- Love this panel! ELDERS REACT TO HOWTOBASIC: http://t.co/FNTXEOrMAN via @youtube
  
  Jun 14, 13 from Tweet Button Reply, Retweet, Favorite
- Examples of regional dialect. Can't err on words in Research! Do You Call it Soda or Pop? http://t.co/XU5cmnVsh6
  
  Jun 14, 13 from Tweet Button Reply, Retweet, Favorite
- this makes last month's Target 'manatee grey' Plus Size Clothing error look forgivable http://t.co/54Xtz8QWmo
  
  Jun 14, 13 from LinkedIn Reply, Retweet, Favorite
- A quirky take on a retro idea. Jell-O's Jigglevision Lets You Send Secret Messages to Friends http://t.co/458J1oZFPH
  
  Jun 14, 13 from Tweet Button Reply, Retweet, Favorite
- Great fit. No geography overlap. Assume u saw this: Sobeys' plans to buy Safeway Canada http://t.co/kGBaCPZhSC via @HuffPostCanada
  
  Jun 14, 13 from Tweet Button Reply, Retweet, Favorite
- Helpful, timely Nielsen upd8 on mobile device usage: On-The-Go Consumers Drive Content & Connectivity http://t.co/WhTkgiUxwq via @sharethis
  
  Jun 14, 13 from Tweet Button Reply, Retweet, Favorite
- Saw it coming! GR8 new merch, smart DM pieces, awful instore execution. Sears Cda shuts stores http://t.co/IiNvMSY4WI via @HuffPostCanada
  
  Jun 14, 13 from Tweet Button Reply, Retweet, Favorite
- I said Big Data upstarts will succeed & users will value global data clouds to kill risk.eWeek on Day 1 BigData Conf http://t.co/E5PKwqZZPI
  
  Jun 12, 13 from Tweet Button Reply, Retweet, Favorite
- A pack design that lasts over a century? Canuck J. Coyle's egg carton is THAT good! http://t.co/gBtcVpYE3w
  
  Jun 12, 13 from Tweet Button Reply, Retweet, Favorite
- this may not be how an adolescent wants to come out... http://t.co/HuHckKFiVl http://t.co/HuHckKFiVl
  
  Jun 12, 13 from Tweet Button Reply, Retweet, Favorite
- Inspiring! 17 Handwritten Notes To Make You Smile [PICS] http://t.co/rkNYCHuyzj via @mashable
  
  Jun 12, 13 from Tweet Button Reply, Retweet, Favorite
- Might b cool: Twubs, a twitter Chat Management Tool- chat 'groups' by topic, etc http://t.co/MZp9cXuDbM via @mashable
  
  Jun 12, 13 from Tweet Button Reply, Retweet, Favorite
- Derp... awkward results for Big Sunscreen Brands: http://t.co/Qo4qpeDrNr
  
  Jun 11, 13 from web Reply, Retweet, Favorite
Info

Info

Profile
- Steven Litt
  
  Marketing/Strategy Consultant
  
  Management Consulting | Toronto, Canada Area, CA
  
  Summary
  
  Management / Marketing advisor proven at growing businesses and generating turnarounds. Special interest in trends, consumer research, market gaps, business strategy & new products. On the Part-Time Faculty roster for Seneca College since 2010, having taught Marketing & Business Management courses.
  
  Specialties: Brand Positioning, New Products and Business Growth Strategies, in the North American consumer packaged goods and pet supply sectors.
  
  Experience
  - Aug 2002 - Present
    Managing Partner / Spitfire Global
    
    Provide counsel to North American and European consumer and pet businesses; including market analysis, brand positioning, market gaps, product launches and growth opportunities.
  - Nov 2010 - 2012
    Prof (Part Time Faculty) / Seneca College of Applied Arts and Technology
    
    School of Media & Marketing: Teaching both undergrad and graduate courses, in Business, Marketing and Quantitative skills.
  - Aug 2006 - Dec 2007
    Product Director / ICOM, a Division of Epsilon Targeting
    
    Identified and recommended growth opportunities. Managed North American pharmaceutical business, strengthened CPG credibility. Grew sales 17% without added resources. Recommended a successful acquisition. Championed and co-managed the company's most successful B2B program ever. Initiated over half of the product ideas in company's Innovation Funnel, with half going to Launch or Pilot stage within a year.
  - Jun 1985 - Oct 2001
    Marketing Director etc / Packaged Goods Marketing
    
    Marketing Management roles in Canada and the U.S. at P&G, E.D. Smith, Kimberly-Clark, Royal Canadian Mint, Globe and Mail, and Alberto-Culver, on brands with spending budgets of up to $35 Million and sales of up to $1.2 Billion.
  Education
  - 1983 - 1985
    
    Queen's University
    
    M.B.A. in Marketing
    Activities: Student Council, Karate Club
  - 1979 - 1983
    
    Queen's University
    
    B.Sc. in Physical Geography
    Activities: Student Council, Appointments Committee, Karate Club
  Additional Information
  - Websites:
    
    Company Website, Blog
  - Interests:
    
    World Trends, History, Cars, Landscaping, Fitness